A Clean Thrust: Unapix Buying Net Horror Site
Publication: The Hollywood Reporter
Date: Friday, December 4 1998

Distribution company Unapix Entertainment Inc. expanded its Internet holdings Thursday with the acquisition of HorrorMovies.com, a popular Internet site.

Financial terms of the deal were not disclosed. However, as part of the sale, HorrorMovies.com founder Attila Juhasz was named director of Internet marketing at Unapix Direct Media, the unit that runs Unapix's various Web sites.

Unapix officials said the acquisition will enable the company to cross-promote the company's theatrical, video and broadcast products and Unapix's horror film library.

Further, Unapix can take advantage of HorrorMovie.com's e-commerce business.

"Horror is the area in which we see the greatest potential for developing a loyal and broad consumer constituency," Unapix CEO David Fox said.

INTERNET

• Prepare custom marketing plans
• Increase web traffic
• Blogging on client behalf on other web sites with links back to client's web site
• Create landing pages
• Improve Google search results
• Manage and implement email campaigns including list rental
• SEO analysis and recommendations
• Review current site and report and/or implement improvement strategies
• Design Banner Ads
• Place banner ads
• Place sponsorship text ads in relevant popular eNewsletters
• Manage Google Adwords accounts
• Build custom site email list
• Build Widgets
• Manage social network sites like Facebook, YouTube and MySpace

TELEVISION / RADIO

• Edit Commercials and place local and/or national spots
• Place radio advertisements

PRINT ADVERTISING

• Design and place Print Advertising
• Design and print post cards and fliers
• Seek relevant Co-op advertising opportunities

MULTI-MEDIA

• B2C and B2B DVD Authoring
• CD-Rom
• Custom Digital Applications

DIRECT MAIL

• Design post cards
• Design direct mail packaging including DVDs and CDs
• Rent mailing lists
• Manage mail campaign